is the act of measuring the performance as well as the effectiveness of ads that have been released in the media. It is concerned with measuring a number of things including; the attitude that people have towards a product, the awareness levels of a product among its target clients and also a product’s level of usage.
is a continuous process that needs to be done regularly for as long as a product is still in the market. It can be done in various intervals; weekly, monthly, quarterly, annually or at any other time that the advertiser wants.
produces results that are of interest to the advertiser. It has a number of benefits including; enabling an advertiser to know whether the advertising medium they are using is effective or not.
Ad tracking also provides a means for measuring the quality of an advertisement to meet its intended purpose in the market. It also enables an advertiser to establish the return on investment of the advertisements that they are engaged in.
Ad tracking today can be done continuously or at various intervals. In most cases it is done before an ad gets to the market and the second time when an ad has been in the market for a while.
On the internet, there are various methods of adverting such as PPC, pop-under and banner ads among many others. These methods of advertising are quite easy to track because most providers of the ads provide an advertiser with various tools that will enable them to know how well or bad their products are performing in the market.
Ad tracking tools also enable advertisers to know which advertising channels from among the many that an advertiser is using offers the best performance. It is, therefore, recommended that an advertiser carry out frequent evaluations using various ad tracking tools to know the efficiency of their ads.
What kind of ad tracking are you using? Did you know that Megamarketingtools provides tools for tracking purposes? Look in your affiliate account for more on this.